DU-BOPS

This project was an exploration in branding. The task was to create either a root beer, ginger ale, or bear that accurately represented the design work of our chosen time period. This project here depicts a 1960’s branded root beer with a nostalgic diner theme. The target audience was young teens to adults who want to have fun and enjoy aesthetics of the 1960’s or offer a sense of nostalgia to the purchaser.